ProVision Hires Franco De Bonis As CMO
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ProVision Hires Franco De Bonis As CMO

Franco De Bonis-ProVision CMO

ProVision, the market leaders in CameraMatics solutions for commercial fleets, has brought onboard Franco De Bonis as CMO to drive expansion into UK and beyond.

We are growing at an exponential rate and that growth is being fueled by our entrance into new markets. The current focus is the UK, with a number of early wins, but we have our sights set firmly on other markets further afield. To help accelerate this growth we needed someone with international technology marketing experience and so we are delighted to announce that Franco De Bonis has joined us as Chief Marketing Officer.

Franco brings with him almost 3 decades of experience launching and marketing technology products across every continent. He also has extensive digital marketing experience topped off by a Masters Degree in this discipline.

In his time, Franco was Global Sales Marketing Manager for Creative Labs before leaving to setup his own marketing agency, which he ran until 2014 when it was acquired by a national marketing company.


Mervyn O’Callaghan, Managing Director at ProVision says:

“From the moment we met Franco, we felt that he ‘got’ our products and mission. His energy and passion for technology combined with his expertise in marketing made it an easy decision for us to add him to our C-Suite. He was definitely thrown in at the deep end, with the preparation and implementation of the CV Show at the NEC. But he took to it at full speed and pulled off a great end result with some excellent contacts and prospects made that will bring quality customers and will truly give us a beach-head in the UK.”

Franco De Bonis adds:

“ProVision embodies everything I was looking for in a new challenge. Market-leading current technology, an amazing technology roadmap and the energy and drive of a startup in an established company. The bar is set high, but I am energised to take ProVision into new markets and make us a world-leading brand in Fleet Risk Management.”

ProVision provides a range of products that combine camera technology with smart systems and unique IP to deliver solutions that help reduce fleet risk, increase driver safety and provide complete compliance and governance for fleet managers.